From Application to Belonging: How Onboarding Became the New Brand Experience
Onboarding isn’t paperwork — it’s a promise. Done right, it transforms new hires into brand advocates before they even start.

Most onboarding systems focus on forms and compliance.
But Genius saw a deeper opportunity: to make onboarding emotional.

With AndMe, we turned the process into an interactive, human experience.
New hires can meet their team, explore company culture, access digital welcome packs, and complete setup tasks — all through a branded, engaging portal.

Why? Because belonging begins before Day One.
And in a world where first impressions matter, great onboarding isn’t an afterthought — it’s a strategic advantage.

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