The goal was to reduce attrition among new hires during the first 90 days.
Genius implemented skills-based assessments in iQ to identify candidates who aligned with BrightPath’s culture and student-first values.

Once hired, those candidates moved straight into AndMe — a digital onboarding space that introduced them to colleagues, values, and essential resources.

The result? A 25% drop in early attrition and the highest new-starter satisfaction scores BrightPath had ever recorded.

“Our onboarding now feels personal — and our people feel seen from day one.”